BM-Change is a business model design studio who wants to learn all entrepreneurs in this world how to design and deploy successful business models.

BM-Change is founded in 2012 by Sander Smit en supports and helps ambitious businesses through strategic innovation with remaining relevant and competitive. In 2015, we moved to the Videolab in Strijp-S, the center of design and technology in the Netherlands.


Sander Smit

Owner / Business Designer

LinkedIn profile



BM-Change believes in the power of collaboration in order to create sustainable impact. Therefore, BM-Change partners with various organisations, covering complementary disciplines like technology development, eMarketing or user centered design. What we share is an open attitude, customer centric culture and high professional standards. Here an overview of the partners we work with:

R2M Solution


VTEC Engineering



iV3 Innovatie

Colibri Creations

Your IT-Solutions

Core values

BM-Change aims to work on creative and innovative solutions, together with customers and partners and on a basis of openess, equality and mutual respect. We are a reliable partner with high quality standards and driven by curiousity. We have listed our three most important core values to give a better understanding of what we value and what forms the basis for our decisions.